Authentic Beauty Concept
WE BELIEVE IN AUTHENTIC BEAUTY
It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.
WE BELIEVE
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.
WE BELIEVE
in pure ingredients
from carefully selected origins,
free from silicones,
sulfates and parabens.
WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
#authenticbeautymovement.
CAREFULLY SELECTED, FREE-FROM AND VEGAN
To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artificial colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.
All Hair Types
Deep Cleansing Shampoo for all hair types. The formula with fair trade violet rice extract, ethically sourced in South-East Asia, helps to absorb grease and impurities from the hair and scalp.
Hydrate
Adding mango and basil extracts to a pampering formula for dry hair would be worth it for the delightful smell alone. The fact that these ingredients also contain vitamins and minerals, have anti-oxidant and anti-inflammatory properties, is a massive bonus.
Amplify
Adding a bit of va-va-voom to your hair is as simple as adding a healthy boost to your breakfast. A formula with green tea extract and a touch of invigorating lime adds body and volume.
Replenish
Superfood addicts know that maple syrup and pecan nuts aren’t just tasty snacks, but also reliable vegan sources of energy and strength. Maple and pecan extracts are also the superfood ingredients in our Replenish formula for strong, shiny hair.
Glow
Date and cinnamon sounds like a delicious combination, but they are also known to be toning, firming, moisturising, soothing, energising and conditioning. Extracts from these vegan snacks are part of our ingredients for a formula that enhances coloured hair.
Embrace
Styling Creating a high-performance styling range that goes hand in hand with our pure care products is challenging. The star extracts of this range include shea butter, coconut oil and kaolin clay.